Art108@CSULA

Fast Fashion (Sample Sale)

My thoughts on the fast fashion today is that anything can now be knocked off and be sold every where. And you don’t have to be rich in getting the clothes that is in style now you could find everything at a reasonable price and if your  shop online you could even find it cheaper. When we where given the fast fashion assignment and where told that we had to knocked off a garment we had a bit of a trouble deciding what garment to knocked off. At first we were discussing in knocking off between a maxi skirt and a short summer style dress. But after discussing with the other groups and finding out what they where going to be knocking off we ended up knocking off a crop top that Candace provided. We ended up knocking the crop top because we thought it fit better with the knocked off garments the other groups where doing and because is something that most people are wearing today. The hardest part in producing a knocked off garment for me was picking out the fabric. At first we thought of using a cotton or cotton blend fabric, but after seeing the cotton fabrics and seeing the fabric had poor stretch to then we change the fabric from a cotton blend fabric to a lace fabric. The lace fabric was the perfect choice because it had more stretch then the cotton fabric and because of the stretch is would be suitable to most body types without being to tight in the bust area, or having trouble putting it on or taking it off. When we had the pattern already cut we though it was going to be a quick simple sewing and each garment was going to come out perfect. But to our surprise the garments did not come out as perfect as we though, because of the fabric we had to use the serger. The sewing was a bit frustrating because at times the serger would not sew both fabrics and the garment would come out half sewn and we would have to sew it again or sew it by hand.  Another problem we had after sewing the garments was the bottom where not matching one side would be longer then the other, because of this slight bump on the road we had to fix all of the bottom part of the top along with fixing some of the arm hole and the neck line. Other then the slight problems we faced the lace crop tops we knocked off came out looking good.

Because it was only four groups the class decided to sale all the garments under a single brand name and create a summer theme knocked off. After thronging out some and crossing out some we all decided as a group we came up with CALI – ENTE as our branding name. We decided on Cali – Ente because it means (hot in Spanish) and it sounded fun and we wanted a name that would represent the clothes that we would be selling, and what do you wear in the summer when is “caliente” you would wear light summer clothing and that was the perfect name to represent our clothing. The logo was going to be the California state outline with a chili  pepper replacing the star. The confusing part from the whole production was the breaking down of the cost and how much we where going to be sealing the clothes. So hear it goes from what I could remember: material $23,(about) 5hrs for cutting and sewing, Mexico labor cost $2.50, sold the garment for $10. I don’t know if this is correct but hear it goes:

Break Down of the Garment:

Materials Cost, including Fabric and Thread: $23
Fabric Cost for each shirt:$23 / 10 = $2.30
Shirt made in Mexico: Mexico Wage/hrs. = $2.50
$2.50 x 5 hours = $12.50 divided by 10 shirts
Cost of garment: $23 + $12.50 = $3.55 /10 shirts
Total cost to make each shirt: $3.55
Wholesale prices:$3.55 / 60% = $5.91
Retail Price: $3.55 / 50% = $7.10
Price sold at the event: $10

I thought everything was going to be sold out, because is clothes everyone is wearing at the time and summer is coming. I thought we display the clothes well to show how it can be worn. We would get many positive reactions from people when we would tell them we all made the garments and with that some people did purchase and other would just say WOW and walk away with out buying anything so sad. The garments that was sold out quickly was the floral kimono and what also sold the most was the lace crop top which we were only left with 3. I also notice that when we would give a positive advice on how the garment looked on the customer they would want to buy it and would end up buying a second one, or when we would describe the material was stretchy they would also be encourage on purchasing the garment. I thought that was cool. In my opinion I thought we where sealing the garments at a reasonable price something that anybody could afford. I don’t think that racing or lowering the price would have change the out come of the sale. The only thing that did change the out come of the sale was because it is final week and most people are not use to caring cash on them and are use to paying with plastic. When we would tell them is cash only they would simply say thank you and walk away others would go to the ATM and come back. Another thing that we could have done would have been make flyers and post them around school to let students know we where going to be having a sample sale. With that I think we would be getting more students. But other than that I think we did an AMAZING JOB because we did not end up with to many garments.

GOOD JOB EVERYONE!!

 

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